From left: CEO, JAT Holdings, Nishal Ferdinando, Secretary, Sri Lanka Cricket, Mohan de Silva, Managing Director, JAT Holdings, Aelian Gunawardene, CEO, Sri Lanka Cricket, Ashley De Silva and General Manager, Marketing, JAT Holdings, Dilshan Rodrigo.
JAT Holdings (Pvt) Ltd has been appointed as the “Official Overseas Team Sponsor of Sri Lanka Cricket” for the 2020/2021 cricket season, until May 31, 2021. Having sponsored the Sri Lanka tour of South Africa and Sri Lanka’s Home Series against England previously this year, the completely local and home-grown brand is also empowering the ongoing Sri Lanka tour of West Indies and the upcoming Bangladesh Tour of Sri Lanka.
CEO of Sri Lanka Cricket, Ashley de Silva said, “Cricket is all about partnerships and I’m sure this association will grow and develop, and that JAT will take this opportunity to harness their brand to become a global giant.”
Managing Director of JAT Holdings (Pvt) Ltd., Aelian Gunawardene said, “We are extremely honoured, as a privately owned Sri Lankan company, to be the “Official Overseas Team Sponsor of Sri Lanka Cricket”. JAT Holdings constantly seeks for channels to give back to our community, and sports has always been an area of focus. This was even more evident when JAT became the only Sri Lankan company to sponsor the Kandy Tuskers cricket team at the LPL 2020.”
“True sportsmanship is a unifying language. It is undeniable that sporting events create complete individuals and bring together nations, ethnicities and religions despite their differences,” he said.
ITW Consulting, the Custodian of the ‘Official Overseas Team Sponsor of Sri Lanka Cricket,’ for the period of 2020 – 2023 facilitated the JAT’s engagement with Sri Lanka Cricket.