CBL Samaposha joins hands with Sri Lanka Squash Federation

Originally published: 1 month ago 21

CBL Samaposha, the Nutrition provider for the nation, joined hands with the Sri Lanka Squash Federation to become the official nutrition partner for its National and Development pool players. With the rigorous training and practicing undertaken by the players in this high intensity sport, it is imperative that a significant portion of their food intake consists of substantial nutrition. Samaposha 4GB cereal bar is the ideal way to provide these players with the nutrition they need to perform at their best in a convenient nutrition packed cereal bar. Consisting of corn, rice, soya, and green gram, The Samaposha 4GB bar has no added preservatives, colours or flavours and offers a nutrition dense bar that supplements nutrition in the active and busy lifestyle.

CBL Samaposha plays a key role in promoting better nutrition habits in Sri Lanka and promoting healthier and happier communities. This collaboration between Samaposha and the National Squash Federation is aimed at developing the sport of Squash in Sri Lanka and providing more opportunities for our athletes to shine.

As the official nutrition partner for these young athletes, CBL Samaposha will provide 4GB cereal bars and other nutritious products from the CBL Samaposha product portfolio to the National and Development pool players during training, local tournaments and overseas tours. These products are aimed at supplementing the daily nutrition needs of these players and to support better nutrition intake.  CBL Samaposha and the Federation are also in discussion to identify potential development opportunities and investment to uplift the sport in Sri Lanka.

Sri Lanka Squash is executing a 5-year plan to develop the next generation of athletes to compete in the Asian and the Commonwealth Games on a global platform and is currently training a 15-member team of top ranked players with a focus not just on court skills but also towards the fitness and endurance of its players.

Jayanga Perera, the General Manager Marketing of CBL Food Cluster commented, “We are excited to be a part of this collaboration to develop the game of Squash in Sri Lanka and to support these young athletes perform at this competitive sport. Through CBL Samaposha, we are proud to ensure that our young Sri Lankan talent stays nourished with the goodness of locally grown grains and pulses to supplement their daily nutrition needs on-the-go.”

“We are very happy to have a brand in the calibre of CBL Samaposha as the Official Nutrition Partner for Sri Lanka Squash. We are keen to help our players develop in a healthy way. Getting the right nutrition into their daily diet is crucial to ensuring high performance and physical wellbeing. We thank CBL Samaposha for coming forward to partner the development of the sport of Squash in Sri Lanka and support our players to succeed.” said Ajith Abeysekera, President of the Sri Lanka Squash Federation.

Squash is a competitive, world-recognized sport with a range of health benefits and is also considered amongst the healthiest sports according to a survey by Forbes Magazine. Universities around the world, including Ivy League institution in the USA, have recognized Squash as a major sport and it is one of the fastest growing sports in Asia. Sri Lanka’s players have excelled in the international arena winning medals in the Youth Commonwealth Games, International Junior events, South Asian Games and at the Asian and Commonwealth Games. Many of these young talented Squash players have been awarded scholarships to some of the most prestigious global universities including Harvard University, Yale University, Mount Holyoke College and National University of Singapore.

Suren Kohombange –  President SLS, Eranga Alwis – Honorary Secretary, Wing Commander Erandha Geeganage – Vice President  and Treasurer Nilruk Soysa from the Squash Federation and V. P. Govinna – Senior Brand Manager of Nutrition Category, Sisira Gunawardhana – Promotion and Activation Manager and Kalana Atapattu- Marketing Assistant of the CBL Food Cluster participated in the event to launch this collaboration.

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